The 2019 Innovations in Technology Conference will be held at the JW Marriott New Orleans, 614 Canal Street, New Orleans, LA. All attendees must register using the conference registration website
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Friday, January 11 • 9:30am - 10:45am
Content is King...If Your Users Can Find It

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The content behind statewide websites is an incredible tool for anyone trying to solve a legal problem. Fantastic legal information, easy-to-use online intake and triage, automated forms, statewide websites have it all. However, great content alone is just a piece of the puzzle. Titles, metadata, structure, and SEO all contribute to whether users can get to the information they need. This session will focus on two programs that are rethinking the site search tool based on analytics, user research, and best practices to make information more accessible once users arrive on the site. Attendees will learn what these programs have done to improve overall SEO to make pages visible within external search engines, where most traffic comes from.

avatar for Gwen Daniels

Gwen Daniels

Director of Product Development, Illinois Legal Aid Online
Gwen is Director of Product Development at Illinois Legal Aid Online (ILAO) and has been with ILAO since 2004. She is responsible for product strategy, leading the organization in research of new products, product enhancements, and redesigns. She oversees engineering, design, user... Read More →
avatar for Jack Haycock

Jack Haycock

Client Focused Technology Innovator, Pine Tree Legal Assistance
Jack received their Juris Doctor from Northeastern University School of Law in 2016. At PTLA, Jack drafts and publishes plain language client education content of all types, administers PTLA's three Drupal websites, leads client-facing technology projects, heads social media efforts... Read More →
avatar for Maureen Jouhet

Maureen Jouhet

Content Director, Illinois Legal Aid Online
As Content Director at Illinois Legal Aid Online, Maureen helps lower the barriers to the law for lower-income Illinois residents. Maureen is energized by the possibilities of technology. A hard-core content strategy evangelist and creative professional, she understands the importance... Read More →

Friday January 11, 2019 9:30am - 10:45am CST
Orleans/Rosalie/St. Claude 3rd Floor